The Importance Of Marketing Communication Marketing Essay

The Importance Of Marketing Communication Marketing Essay Introduction In this paper, I would like to discuss the problems associated with marketing communication in international markets. When I proceed with the assignment, with relevant examples, I will examine why an integrated marketing communication is essential to the success of a multinational in a highly competitive international market. Marketing communications in international markets needs to be conducted with care. This paper will consider some of the key issues that businesses need to take into account when promoting products or services in overseas markets with different socio, cultural background. The importance of marketing communication Those who practice advertising, branding, direct marketing, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators. The communication process is sender-encoding-transmission device-decoding-receiver, which is part of any advertising or marketing program. Encoding the message is the second step in communication process, which takes a creative idea and transforms it into attention-getting advertisements designed for various media such as television, radio, magazines, and others. Massages travel to audiences through various transmission devices. The third stage of the marketing communication process occurs when a channel or medium delivers the message. Decoding occurs when the message reaches one or more of the receivers senses. Consumers both hear and see television ads. Others consumers handle or touch and read a coupon offer. One obstacle that prevents marketing messages from being efficient and effective is called barrier. Barrier is anything that distorts or disrupts a message. It can occur at any stage in the communication process. Marketing Communications are messages and related media used to communicate with a market. Marketing communications is the promotion part of the Marketing Mix or the four Ps: price, place, promotion, and product. The primary goal of marketing communication is to reach a defined audience to affect its behavior by informing, persuading, and reminding. Marketing communication acquires new customers for brands by building awareness and encouraging trial. Marketing communication also maintains a brands current customer base by reinforcing their purchase behavior by providing additional information about the brands benefits. A secondary goal of marketing communication is building and reinforcing relationships with customers, prospects, retailers, and other important stakeholders. Successful marketing communication relies on a combination of options called the promotional mix. These options include advertising, sales promotion, public relations, direct marketing, and personal selling. The Internet has also become a powerful tool for reaching certain important audiences. The role each element takes in a marketing communication program relies in part on whether a company employs a push strategy or a pull strategy. A pull strategy relies more on consumer demand than personal selling for the product to travel from the manufacturer to the end user. The demand generated by advertising, public relations, and sales promotion pulls the good or service through the channels of distribution. A push strategy, on the other hand, emphasizes personal selling to push the product through these channels. Traditionally, marketing communications practitioners focused on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization. Many trends in business can be attributed to marketing communications; for example: the transition from customer service to customer relations, and the transition from human resources to human solutions. How marketing communication become successful? For marketing communication to be successful, sound management decisions must be made in the other three areas of the marketing mix: the product, service or idea itself; the price at which the brand will be offered; and the places at or through which customers may purchase the brand. The best promotion cannot overcome poor product quality, inordinately high prices, or insufficient retail distribution. Likewise, successful marketing communication relies on sound management decisions regarding the coordination of the various elements of the promotional mix. To this end, a new way of viewing marketing communication emerged in the 1990s. It is called integrated marketing communication; this perspective seeks to orchestrate the use of all forms of the promotional mix to reach customers at different levels in new and better ways. Why integrated marketing communication is important? The evolution of the above mentioned perspective has two origins. Marketers began to realize that advertising, public relations, and sales were often at odds regarding responsibilities, budgets, management input and myriad other decisions affecting the successful marketing of a brand. Executives in each area competed with the others for resources and a voice in decision making. The outcome was inconsistent promotional efforts, wasted money, counterproductive management decisions, and, perhaps worst of all, confusion among consumers. Secondly, the marketing perspective itself began to shift from being market oriented to market driven. Marketing communication was traditionally viewed as an inside-out way of presenting the companys messages. Advertising was the dominant element in the promotional mix because the mass media could effectively deliver a sales message to a mass audience. But then the mass market began to fragment. Consumers became better educated and more skeptical about advertising. A variety of sources, both controlled by the marketer and uncontrolled, became important to consumers. News reports, word-of-mouth, experts opinions, and financial reports were just some of the brand contacts consumers began to use to learn about and form attitudes and opinions about a brand or company, or make purchase decisions. Advertising began to lose some of its luster in terms of its ability to deliver huge homogeneous audiences. Companies began to seek new ways to coordinate the multiplicity of product and company messages being issued and used by consumers and others. Thus, two ideas permeate integrated marketing communication: relationship building and synergy. rather than the traditional inside-out view, integrated marketing communication is seen as an outside-in perspective. Customers are viewed not as targets but as partners in an ongoing relationship. Customers, prospects, and others encounter the brand and company through a host of sources and create from these various contacts ideas about the brand and company. By knowing the media habits and lifestyles of important consumer segments, marketers can tailor messages through media that are most likely to reach these segments at times when these segments are most likely to be receptive to these messages, thus optimizing the marketing communication effort. Ideally, integrated marketing communication is implemented by developing comprehensive databases on customers and prospects, segmenting these current and potential customers into groups with certain common awareness levels, predispositions, and behaviors, and developing messages and media strategies that guide the communication tactics to meet marketing objectives. In doing this, integrated marketing communication builds and reinforces mutually profitable relationships with customers and other important stakeholders and generates synergy by coordinating all elements in the promotional mix into a program that possesses clarity, consistency, and maximum impact. Practitioners and academics alike, however, have noted the difficulty of effectively implementing integrated marketing communication. Defining exactly what integrated marketing communication is has been difficult. For example, merely coordinating messages so that speaking with one clear voice in all promotional efforts does not fully capture the meaning of integrated marketing communication. Also, changing the organization to accommodate the integrated approach has challenged the command and control structure of many organizations. However, studies suggest that integrated marketing communication is viewed by a vast majority of marketing executives as having the greatest potential impact on their companys marketing strategies, more so than the economy, pricing, and globalization. The importance of advertising in marketing communication Advertising has four characteristics: it is persuasive in nature; it is non-personal; it is paid for by an identified sponsor; and it is disseminated through mass channels of communication. Advertising messages may promote the adoption of goods, services, persons, or ideas. Because the sales message is disseminated through the mass mediaà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬as opposed to personal sellingà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬it is viewed as a much cheaper way of reaching consumers. However, its non-personal nature means it lacks the ability to tailor the sales message to the message recipient and, more importantly, actually get the sale. Therefore, advertising effects are best measured in terms of increasing awareness and changing attitudes and opinions, not creating sales. Advertisings contribution to sales is difficult to isolate because many factors influence sales. The contribution advertising makes to sales are best viewed over the long run. The exception to this thinking is within the internet arena. While banner ads, pop-ups and interstitials should still be viewed as brand promoting and not necessarily sales drivers, technology provides the ability to track how many of a websites visitors click the banner, investigate a product, request more information, and ultimately make a purchase. Through the use of symbols and images advertising can help differentiate products and services that are otherwise similar. Advertising also helps create and maintain brand equity. Brand equity is an intangible asset that results from a favorable image, impressions of differentiation, or consumer attachment to the company, brand, or trademark. This equity translates into greater sales volume, and/or higher margins, thus greater competitive advantage. Brand equity is established and maintained through advertising that focuses on image, product attributes, service, or other features of the company and its products or services. Cost is the greatest disadvantage of advertising. The average cost for a 30-second spot on network television increased fivefold between 1980 and 2005. Plus, the average cost of producing a 30-second ad for network television is quite expensive. It is not uncommon for a national advertiser to spend in the millions of dollars for one 30-second commercial to be produced. Add more millions on top of that if celebrity talent is utilized. Credibility and clutter are other disadvantages. Consumers have become increasingly skeptical about advertising messages and tend to resent advertisers attempt to persuade. Advertising is everywhere, from network television, to daily newspapers, to roadside billboards, to golf course signs, to stickers on fruit in grocery stores. Clutter encourages consumers to ignore many advertising messages. New media are emerging, such as digital video recorders which allow consumers to record programs and then skip commercials, and satellite radio which provides a majority of its channels advertising free. Marketing communication and public relations Public relations is defined as a management function which identifies, establishes, and maintains mutually beneficial relationships between an organization and the publics upon which its success or failure depends. Whereas advertising is a one-way communication from sender (the marketer) to the receiver (the consumer or the retail trade), public relations considers multiple audiences (consumers, employees, suppliers, vendors, etc.) and uses two-way communication to monitor feedback and adjust both its message and the organizations actions for maximum benefit. A primary tool used by public relations practitioners is publicity. Publicity capitalizes on the news value of a product, service, idea, person or event so that the information can be disseminated through the news media. This third party endorsement by the news media provides a vital boost to the marketing communication message: credibility. Articles in the media are perceived as being more objective than advertisements, and their messages are more likely to be absorbed and believed. For example, after the CBS newsmagazine 60 Minutes reported in the early 1990s that drinking moderate amounts of red wine could prevent heart attacks by lowering cholesterol; red wine sales in the United States increased 50 percent. The other benefit publicity offers is that it is free, not considering the great amount of effort it can require to get out-bound publicity noticed and picked up by media sources. Public relations role in the promotional mix is becoming more important because of what Philip Kotler describes as an over communicated society. Consumers develop communication-avoidance routines where they are likely to tune out commercial messages. As advertising loses some of its cost-effectiveness, marketers are turning to news coverage, events, and community programs to help disseminate their product and company messages. Some consumers may also base their purchase decisions on the image of the company, for example, how environmentally responsible the company is. Direct marketing and database marketing Direct marketing, the oldest form of marketing, is the process of communicating directly with target customers to encourage response by telephone, mail, electronic means, or personal visit. Users of direct marketing include retailers, wholesalers, manufacturers, and service providers, and they use a variety of methods including direct mail, telemarketing, direct-response advertising, and online computer shopping services, cable shopping networks, and infomercials. Traditionally not viewed as an element in the promotional mix, direct marketing represents one of the most profound changes in marketing and promotion in the last 25 years. Aspects of direct marketing, which includes direct response advertising and direct mail advertising as well as the various research and support activities necessary for their implementation, have been adopted by virtually all companies engaged in marketing products, services, ideas, or persons. Direct marketing has become an important part of many marketing communication programs for three reasons. First, the number of two-income households has increased dramatically. About six in every ten women in the United States work outside the home. This has reduced the amount of time families have for shopping trips. Secondly, more shoppers than ever before rely on credit cards for payment of goods and services. These cashless transactions make products easier and faster to purchase. Database marketing is a form of direct marketing that attempts to gain and reinforce sales transactions while at the same time being customer driven. Successful database marketing continually updates lists of prospects and customers by identifying who they are, what they are like, and what they are purchasing now or may be purchasing in the future. By using database marketing, marketers can develop products and/or product packages to meet their customers needs or develop creative and media strategies that match their tastes, values, and lifestyles. The importance of Sales promotion, sponsorships and exhibitions. Sales promotions are direct inducements that offer extra incentives to enhance or accelerate the products movement from producer to consumer. Sales promotions may be directed at the consumer or the trade. Consumer promotions such as coupons, sampling, premiums, sweepstakes, price packs, low-cost financing deals, and rebates are purchase incentives in that they induce product trial and encourage repurchase. Consumer promotions may also include incentives to visit a retail establishment or request additional information. Sales promotions can motivate customers to select a particular brand, especially when brands appear to be equal, and they can produce more immediate and measurable results than advertising. However, too heavy a reliance on sales promotions results in deal-prone consumers with little brand loyalty and too much price sensitivity. Sales promotions can also force competitors to offer similar inducements, with sales and profits suffering for everyone. Sponsorships, or event marketing, combine advertising and sales promotions with public relations. Sponsorships increase awareness of a company or product, build loyalty with a specific target audience, help differentiate a product from its competitors, provide merchandising opportunities, demonstrate commitment to a community or ethnic group, or impact the bottom line. Like advertising, sponsorships are initiated to build long-term associations. Exhibits, or trade shows, are hybrid forms of promotion between business-to-business advertising and personal selling. Trade shows provide opportunities for face-to-face contact with prospects, enable new companies to create a viable customer base in a short period of time, and allow small and midsize companies that may not be visited on a regular basis by salespeople to become familiar with suppliers and vendors. Because many trade shows generate media attention, they have also become popular venues for introducing new products and providing a stage for executives to gain visibility. When we talk about Personal selling, it includes all person-to-person contact with customers with the purpose of introducing the product to the customer, convincing him or her of the products value, and closing the sale. The role of personal selling varies from organization to organization, depending on the nature and size of the company, the industry, and the products or services it is marketing. Many marketing executives realize that both sales and non-sales employees act as salespeople for their organization in one way or another. Personal selling is the most effective way to make a sale because of the interpersonal communication between the salesperson and the prospect. Messages can be tailored to particular situations, immediate feedback can be processed, and message strategies can be changed to accommodate the feedback. However, personal selling is the most expensive way to make a sale. Marketing communication and Internet marketing Just as direct marketing has become a prominent player in the promotional mix, so too has the Internet. Web sites provide a new way of transmitting information, entertainment, and advertising, and have generated a new dimension in marketing: electronic commerce. E-commerce is the term used to describe the act of selling goods and services over the Internet. In other words, the Internet has become more that a communication channel; it is a marketing channel itself with companies such as Amazon.com, eBay, and others selling goods via the Internet to individuals around the globe. In less than 10 years advertising expenditures on the Internet will rival those for radio and outdoor. Public relations practitioners realize the value that web sites offer in establishing and maintaining relationships with important publics. For example, company and product information can be posted on the companys site for news reporters researching stories and for current and potential customers seeking information. Political candidates have web sites that provide information about their background and their political experience. The interactivity of the Internet is perhaps its greatest asset. By communicating with customers, prospects, and others one-on-one, firms can build databases that help them meet specific needs of individuals, thus building a loyal customer base. Because the cost of entry is negligible, the Internet is cluttered with web sites. However, this clutter does not present the same kind of problem that advertising clutter does. Advertising and most other forms of promotion assume a passive audience that will be exposed to marketing communication messages via the mass media or mail regardless of their receptivity. Web sites require audiences who are active in the information-seeking process to purposely visit the site. Therefore, the quality and freshness of content is vital for the success of the web site. International Marketing Communications and Cultural Issues. There are a whole range of cultural issues that international marketers need to consider when communicating with target audiences in different cultures. Language will always be a challenge. One cannot use a single language for an international campaign. For example, there are between six and twelve main regional variations of the Chinese languages, with the most popular being Mandarin, followed by Wu, Min, and Cantonese. India has 22 languages including Assamese, Bengali, Bodo, Dogri, Gujarati, Hindi, Punjabi, and Tamil to name but a few. Of course language choice could affect branding choices, and the names of products and services. Hidden messages and humor would be especially tricky to convey. Famous examples include the Vauxhall Corsa, which was called the Nova in the United Kingdom of course No VA! Would not be an acceptable name in Spanish. A similar problem was left unaddressed by Toyota, with their MR2 in France (think about it!). Design, symbolism and aesthetics sometimes do not transcend international boundaries. For example Japanese aesthetics sometimes focus upon taste and beauty. Also look at Japanese cars from the front they have a smiling face. The manner in which people present themselves in terms of dress and appearance changes from culture to culture. For example in Maori culture, dress plays a central role with everyday clothing differing greatly from ceremonial costume. Whereas in Western business-culture the standard uniform tends to be a conservative collar and tie. Conclusion From the above discussions we can see that marketing communication has become an integral part of the social and economic system. Consumers rely on the information from marketing communication to make wise purchase decisions. Businesses, ranging from multinational corporations to small retailers, depend on marketing communication to sell their goods and services. Marketing communication has also become an important player in the life of a business. Marketing communication helps move products, services, and ideas from manufacturers to end users and builds and maintains relationships with customers, prospects, and other important stakeholders in the company. Advertising and sales promotion will continue to play important roles in marketing communication mix. However, marketing strategies that stress relationship building in addition to producing sales will force marketers to consider all the elements in the marketing communication mix. I hope, In the future new information gathering techniques will help marketers target more precisely customers and prospects using direct marketing strategies. New media technologies will provide businesses and consumers new ways to establish and reinforce relationships that are important for the success of the firm and important for consumers as they make purchase decisions. In the coming years I believe, Internet will become a major force in how organizations communicate with a variety of constituents, customers, clients, and other interested parties.

FLOATEA company Essay

1. Executive Summary: FLOATEA company was founded in Manila, Philippines in 2013 by Joseph Ventinilla, Shi Gerard, Grace Cervantes and Eddie Velizano, with the vision to educate the consumers about fine milk teas. FLOATEA is an organization that offers different variants of milk teas that will give you extraordinary experience. Separating it from the other pearl milk tea shops, FLOATEA (Float Ice Cream + Milk Tea) is an extraordinary kind of pearl milk tea because of its unusual delicious taste. A freshly brewed tea with the best ice cream topping mixed with your favorite flavors. It is a combination of creamy ice cream, sweet, and salty that will balance the right sweet spot. We serve milk teas such as winter melon milk tea, caramel milk tea, strawberry milk tea, chocolate milk tea, and vanilla milk tea. These flavors of ours will give each individual a taste that will never be forgotten. We also cater the best ice cream flavors as a topping for the preferred milk tea. We provide HEALTHYLICIOUS and SWEETYLICIOUS ice cream flavors. Our position in the market is based on the way our product is being defined by our consumers considering the important factors such as price, quality, product class, and application. FLOATEA also consider the relationship marketing that aims delight rather than satisfaction. FLOATEA targets kids (middle to college class) who had a great desire of thirst to purchase premium milk teas. It also targeted the ones who are often visiting to the place of Bonifacio High Street like family, couples that go there for dating. 2. Current Marketing Situation: The global tea production growth rate in 2006 was more than 3% to reach an  estimated 3.6 million. The expansion was mainly due to record crops in China, Viet Nam and India. Production in China increased 9.5% over the record in 2005, to 1.05 million. in 2006, through Government policies to increase rural household incomes. Expansion of 28 percent in Viet Nam gave an output of 133,000 as tea bushes reached optimum yields. India had a 3% increase in harvest output of 945,000 for the year. This growth offset other major countries, Kenya and Sri Lanka, where output declined by 6 and 1.6%, respectively. The milk tea craze continues to grow in the Philippines, as a result of the rapid expansion of kiosks selling milk tea. These include brands such as Gong Cha and Cha Time. These outlets have reinvigorated the market and are capturing students and young professionals as their consumer base. Due to the introduction of these chained foodservice outlets, Filipino consumers are being exposed to more tea flavours and variants, further increasing the sophistication of the market. Unilever Philippines Inc had an overall value share of nearly 25% in 2012, and was the leading brand manufacturer in tea through its popular brand Lipton, one of the first tea brands in the country. Unilever Philippines Inc produces a wide variety of teas, covering black, fruit/herbal, green and instant tea. Its affordable prices and strong distribution make it a popular choice among consumers. Milk tea is likely to grow even more over the forecast period. Instant tea, in particular, has minimal penetration in the market. It is priced on a par with instant coffee, giving it the potential to compete with instant coffee brands. With the right marketing and promotions, and improved distribution, it could take some market share from instant coffee. 3. Threats and Opportunities Analysis: New services help FLOATEA to better meet their customer’s needs. These services can FLOATEA’s business and diversify their customer base. New technology helps FLOATEA to better meet their customer’s needs with new and improved products and services. Technology also builds competitive barriers against rivals. New products can help FLOATEA to expand their business and  diversity their customer base. They have a strong competitors and their threats are the Zen Teas, Infinitea, Chat time and other milk tea beverages. Infinitea serves a wide variety of tasty and refreshing authentic pearl milk tea drinks for all you fanatics out there. Guaranteed made from 100% freshly brewed loose-leaf teas of high quality for an overall healthier lifestyle. Chatime is the next trend in beverages. A unique Tea concept that is dedicated to make Tea a healthier, refreshing and fun alternative to Coffee. Unlike the traditional Tea houses in the Far East, Chatime is making great inroad in marketing tea to the mass populace. Chatime opened its first outlet in the year 2005 in Taiwan and also the number of stores which is approaching to 1000 in 80 cities in four continents worldwide. You can now find Chatime in the US, Canada, Australia, Taiwan, China, Malaysia, Indonesia, Philippines, Vietnam, Singapore, UK and India. 4. Objectives and Issues Marketing Objective †¢To offer consumer best health advantage through FLOATEA. †¢To establish as market leader in herbal tea industry †¢To enable FLOATEA to satisfy, fulfill the consumer’s personality & lifestyle †¢To increase FLOATEA popularity as an icon in Tea product. Issue Analysis Main issues that should be addressed in the Action Plan: †¢Company needs to gain experience in the market place †¢Aggressive promotion efforts to establish brand name and gain market share 5. Marketing Strategy: Separating it from the other pearl milk tea shops, FLOATEA (Float Ice Cream + Milk Tea) is an extraordinary kind of pearl milk tea because of its unusual delicious taste. A freshly brewed tea with the best ice cream topping mixed with your favorite flavors. It is a combination of creamy ice cream, sweet,  and salty that will balance the right sweet spot. Our position in the market is based on the way our product is being defined by our consumers considering the important factors such as price, quality, product class, and application. FLOATEA also consider the relationship marketing that aims delight rather than satisfaction. Floatea target middle class (middle to college class), young professional (new graduates), and professional (working stage). And most especially those people who are near and often there at the place dating and visiting. Floatea also has targeted the people who are Milk Tea lovers who want to experience and try something new about Milk Tea. Also, Floatea has targeted people who love ice cream. Milk Tea and ice cream all in one. Service Strategy Our strategy would be, were going to launch in our branch a mini-museum inside where in people who go there would be entertain and educate about milk teas and ice creams.We think of putting a creativity side where in people can put or post whatever they want to say. They can draw and write on the post it and post it on our walls with different kinds of colours of paper. We’re going to put entertainment side where there is a playstation and xbox Kinect wherein they can play for free when they buy FLOATEA from us. Pricing Strategy Our pricing type is value-based pricing that is based on the customer’s perceived value of our product depending on the quality and service we could offer to them. We believe that our product is competent enough to be one of the best and delicious milk teas that they could ever experience. Promotion Strategy Promotion in Bonifacio High Street (BHS) We will promote our product in Bonifacio High Street by spreading the news in the social networking sites about our product. Also, for the first day, the first 30 customers will have the floatea for free. We will be giving out flyers starting in the malls Market Market and SM Aura, and from Serendra to the other buildings in Bonifacio High Street. Other than that, we will be posting short video of our product together with the other information about  it in the social networking sites.We will also be having our own website for further information. Demographic Floatea target middle class (middle to college class), young professional (new graduates), and professional (working stage) who had great desire of thirst to purchase premium milk teas. And most especially those people who are near and often there at the place dating and visiting. Psychographic On the basis of psychographic, Floatea has targeted the people who are Milk Tea lovers who wants to experience and try something new about Milk Tea. Also, Floatea has targeted people who loves ice cream. Milk Tea and ice cream all in one! Technographic People who uses social-networking sites like Facebook, and Twitter. Market positioning We are positioning the floatea as the most catchy and unusual taste, and would provide the unforgettable experience to each and every customer. As we serve the unique teas that brazenly gets the creamiest ice cream on top of milk tea. But flexible to be adjusted the taste bt adding or to lessen its toppings by customers own choice. Target Segment Customer Needs Benefits Middle class ( middle to college) –consumer market Satisfaction Unique drinking experience Social belonging Price Social standing Premium price Good looking Refreshing Young professional ( new graduates) – Business Market Satisfaction To remove stress in work Unique drinking experience Easy to take out Quality Refreshing Professional ( working stage) – Business Market Satisfaction To remove stress in work To relax Healthy lifestyle Healthier than soft drinks Convenient Nutritional information Quality Healthier alternative to heavy sugar 6. Action Programs: 2013 January First week of January start of a New Year our first branch and product FLOATEA will be open to people on Bonifacio High Street on 7th street near Market Market, SM Aura and other restaurants there. Will be also giving free milk teas with any flavours they want for the first 30 costumers. February Our company would start providing advertisements for our consumers especially our target market to attract them of our product. Will be giving out flyers and promos away from us to advertise and let them know about us. March We launch in our branch a mini-museum inside where in people who go there would be entertain and educate about milk teas and ice creams. April We would be holding a bazaar convention that gives away prizes from raffle draws, special discounts for dealers, and partnerships to companies. An addition in advertisement will also be made where target market. May We will be having our own website for advertisement and will give out flyers and posters directly to our possible buyers and consumers. June We innovate our main branch and put entertainment side where there is a playstation and xbox Kinect wherein they can play for free when they buy FLOATEA from us. July Because many buyers and people go to our place we build a second floor for our customers to have more space to stay and chill in when they buy milk tea from us. August We think of putting a creativity side where in people can put or post whatever they want to say. They can draw and write on the post it and post it on our walls with different kinds of colours of paper. September We put a drive thru for people who are in a hurry and buy FLOATEA without leaving their cars October After innovation, we expand our FLOATEA business and build more branches to different places in Pasig, Mandaluyong, Makati and Manila. In different branches they have their own theme and marketing strategy. Novemeber We plan to have our own brand Ambassador which would be Kuya Kim, Matteo Guidicelli and Sarah Geronimo for their outstanding know about health, lifestyle and popularity. Because of this our product will be more known for people and we will be adverstide in tv and commercials. December – January 2014 We prepare and countdown for our 1 year anniversary in our main branch and will be having a programs such as activities, games, education talk and teaching about milk teas and healthy living while having a free FLOATEA for everyone for the first 100 customers 7. Controls Marketing managers of FLOATEA are encouraged to re-examine their goals and objectives on a bi-weekly basis and assess success and shortcomings. Based on their evaluation results, they are encouraged to make appropriate changes to drive the company forward. Each objective in this plan is smart, and should be evaluated monthly to see if the company and marketing program is on track to achieve it.

Great Depression of 1929 - 3549 Words

The Great Depression was a worldwide economic downturn which started in October of 1929 and lasted through most of the 1930s. It began in the United States and quickly spread to Europe and every part of the world, with devastating effects in both industrialized countries and producers of raw materials. International trade declined sharply, as did personal incomes, tax revenues, prices and profits. Cities all around the world were hit hard, especially those based on heavy industry. Unemployment and homelessness soared. Construction was virtually halted in many countries. Farming and rural areas suffered as prices for crops fell by 40Ââ€"60%. Mining and logging areas had perhaps the most striking blow because the demand fell sharply and there†¦show more content†¦slowed or completely ceased. In the face of bad loans and worsening future prospects, the surviving banks became even more conservative in their lending. They built up their capital reserves, which intensified the de flationary pressures. The vicious cycle developed and the downward spiral accelerated. This kind of self-aggravating process may have turned a 1930 recession into a 1933 depression. Trade decline and the U.S. Smoot-Hawley tariff act Many economists have argued that the sharp decline in international trade after 1930 helped to worsen the depression, especially for countries significantly dependent on foreign trade. Most historians and economists assign the American Smoot-Hawley Tariff Act of 1930 part of the blame for worsening the depression by seriously reducing international trade and causing retaliatory regulations in other countries. Foreign trade was a small part of overall economic activity in the United States and was concentrated in a few business like farming; it was a much larger factor in many other countries. The average ad valorem rate of duties on dutiable imports for 1921Ââ€"1925 was 25.9% but under the new tariff it jumped to 50% in 1931Ââ€"1935. In dollar terms, American exports declined from about $5.2 billion in 1929 to $1.7 billion in 1933; but prices also fell, so the physical volume of exports only fell in half. Hardest hit were farm commodities such as wheat, cotton, tobacco, and lumber. According to this theory, theShow MoreRelatedThe Great Depression Of 19291473 Words   |  6 PagesThe first economic collapse of its magnitude, the Great Depression of 1929, produced devastating effects with lasting longevity. Though born in America, it maintained its origin and spread rapidly throughout the industrial world. The election of President Franklin D. Roosevelt brought upon changes that improved America’s overall economic situation. A new leader’s viewpoint along with The New Deal and its reform programs, and a second World War improved the conditions brought about by the economicRead MoreThe Great Depression Of 19291049 Words   |  5 Pages The Great Depression of 1929 was a deadly blow to the economy. Th is occurs when the United State won the World War I. After the war people who worked in the factories making weapons lost their job. People who came back from the war did not when back to work they were proud of themselves having fun time buying stocks. Then the disaster happened, on October 29 the Black Tuesday the stock market crashes, the stock drop the banker who bought the stock invest more money into the stock hope the stockRead MoreThe Great Depression Of 1929 Essay2073 Words   |  9 Pagessince the outbreak of great depression of 1929 and it still haunts the economy of America today. The Great Depression was a time of financial hardships and misery for the Americans. America experienced a time of wreckage and terror. The Great Depression was not a sudden collapse. Many events led up to the most traumatic economic period of modern times. World War I, the â€Å"Roaring Twenties† and unequal distribution of wealth among the people were all origins of the Great Depres sion but a specific causeRead MoreThe Great Depression Of 1929 Essay2122 Words   |  9 PagesThe Great Depression of 1929 is a worldwide depression that lasts until the beginning of World War II in 1939. The Word of Revelation describes this event, as the merchants who are the world’s important people, and they will not hear again. By each magic spell, all the nations find themselves astray† (Revelation 18:23). Here, God instructions the heavens to rejoice over the fall of the United States’ internal and external systems. There is joy in this because this system is an evil system of intoleranceRead MoreThe Great Depression Of 19291125 Words   |  5 PagesThe Great Depression The Great Depression began in 1929 and lasted until 1939. The Great Depression was one of the worst periods in the history of the United Sates. Along with the U.S, many other nations around the globe were also affected. The Depression kicked off when the stock market crashed in October 1929. Many investors were wiped out; as a result, people started to panic. The Great Depression brought about unemployment and poverty. The nation was shaken to its foundation. Everyone from richRead MoreThe Great Depression Of 1929-19392217 Words   |  9 PagesAlthough the Great Depression of 1929-1939 was a detrimental and hard time for America due to increases in crime rates, unemployment rates, and shortages of food, the economic collapse was also a time for President Franklin Roosevelt to reassess the economic situation in America. Roosevelt put in place laws, agencies, and legislature that better shaped the structure of the country, and ultimately created a more powerful and stronger country, both economically and socially. The new legislature thatRead MoreThe Crash Of 1929 : The Great Depression969 Words   |  4 PagesThe Crash of 1929 The 1920’s in America were known as the â€Å"Roaring Twenties.† Americans could all live a life of luxury. Technological advances and new inventions were improving the quality of life in every home. Working class Americans were able to enjoy automobiles, telephones, and new appliances. Banks began to finance these new lavish commodities to citizens using installment plans. No one was deprived the right of living the American dream. However, excessive borrowing, stock speculationRead MoreThe Great Depression ( 1929-1939 )1813 Words   |  8 PagesThe Great Depression (1929-1939) is the worst economic downturn that the modern world has ever seen before. Beginning with the Wall Street stock market crash of 1929, the situation grew worse in the United States, in part, due to the tremendous wealth disparity between the higher class and the lower class. Wages did not grow nearly as quickly as production did during this era, so many people were unable to purchase certain goods. As a result, there was an excess in supply, which prompted layoffsRead MoreThe Great Depression Of 1929 And World War II988 Words   |  4 Pages55 million, but their population is declining. According to extension.missouri.edu, they are retirees in majority and formed the largest voting population. Seniors or veterans also called Silent Generation inherited the consequences of the Great Depression of 1929 and World War II. They feel gratified by the effort or work, they are struggling to work and usually stay for long in the same company. They are obedient and respectful to authority, they are cautious and have a sense of duty but modern technologiesRead MoreThe Great Depression of 1929 vs. the Great Recession of 20082799 Words   |  12 PagesThe Great Depression of 1929 Vs. The Great Recession of 2008 In America there have been great economic struggles and triumphs. The many great leaders of this country have foraged, failed, and overcome some very difficult times. Comparing the Great Depression of 1929 and the Great Recession of 2008 has revealed similarities that by learning from our mistakes in 1929 could have prevented the latest recession. I will discuss the causes of the Great Depression and the Great Recession, and what policies

E-DV Entry Status Confirmation Message

Every year in May, the U.S. State Department grants the opportunity to obtain a visa—based on availability in each region or country—to a random number of applicants in a lottery system. After entering, you can check your status on the electronic diversity visa (E-DV) website. There, you will receive one of two messages letting you know if your entry has been selected for further processing for the diversity visa. Types of Messages This is the message you will receive if your entry was not selected for further processing: Based on the information provided, the Entry HAS NOT BEEN SELECTED for further processing for the Electronic Diversity Visa Program. If you receive this message, you were not selected for this years green card lottery, but you always can  try again next year. This is the message you will receive if your entry was selected for further processing: Based on the information and confirmation number provided, you should have received a letter by mail from the United States Department of States Kentucky Consular Center (KCC) notifying you that your Diversity Visa entry was selected in the DV lottery.If you have not received your selectee letter, please do not contact KCC until after August 1. International mail delivery delays of one month or more are normal. KCC will not respond to questions they receive before August 1 regarding non-receipt of selectee letters. If you still have not received your selectee letter by August 1, however, you may contact KCC by email at kccdvstate.gov. If you receive this message, you were selected for this years green card lottery. Congratulations! You can see what each of these messages looks like on the Department of State website. What Is the Diversity Visa Program? The State Department publishes instructions every year on how to apply for the program and establishes a window of time when applications must be submitted. There is no cost to submit an application. Being selected does not guarantee an applicant a visa. Once selected, applicants must follow instructions on how to confirm their qualifications. This includes submitting Form DS-260, the immigrant  visa, and  alien registration application and submitting the required supporting documents. Once appropriate documentation has been submitted, the next step is an interview at the relevant U.S. embassy or consulate office. Prior to the interview, the applicant and all family members must complete medical examinations and receive all required vaccinations. Applicants also must pay the diversity visa lottery fee prior to the interview. For 2018 and 2019, this fee was $330 per person. The applicant and all family members immigrating with the applicant must attend the interview. Odds of Being Selected Applicants will be informed immediately after the interview if they have been approved or denied for a visa. The statistics vary  by country and region, but overall in 2015, under 1 percent of applicants were selected for further processing. Its also important to remember that immigration policies are not static and subject to change. Always double check to make sure you are following the most current versions of laws, policies, and procedures.